Gamblers are more discerning than ever due to how much they are wagering. 
There was a time when gambling was a niche market. This was when the people who gambled came only from a small group of people. In the 40’s it was mobsters and entertainers who were thought of as gamblers. “Everyday people” were not privy to the high- roller tables,which it was thought were the only kinds at the casino.
In later years that all changed because suddenly people started to find that casino games were no longer in the ‘high roller” category only. Developers realized that they could increase their revenue if they brought games to their casinos that were more varied in wager requirement. This is where they started to work with the low-wager player.
Games like slots played perfectly with this type of gambler. Suddenly people were able to wager as they wanted, but with a focus on their bankrolls the entire time. This opened a huge opportunity for gambling companies. They got to expand their markets with relatively little effort on their own parts. Making games that were low-wager was most likely the most beneficial thing that casinos could do. They expanded greatly as a result.
Researchers are looking into what gamblers expect from companies too. The lower wager requirement was just step one. What else do customers want in an online casino? Toluna Quick is a company that took a survey of 5,000 avid gamblers to find out the answers to this question.
Most gamblers consider maneuverability to be the number one element of gambling. In addition, they also consider problem solving to be primary in concern. And they want the instant-chat feature that only some games come with. This is why they are so ready to work with casinos and so discerning when they have to sort through them. Gaming has changed drastically over the past few years and players know exactly what they want.
This information is incredibly important to casinos because it means that they can build their marketing plans around the new knowledge. This is exactly what they are doing for their customers right now and likely it is going to pay off.